Introduction
Black Friday 2023 is a popular shopping day before the Christmas arrival which is celebrated on Fourth Thursday of November. On this day all the most of the shopping malls and retailers offer special discounts on various products and also open before routine time. Black Friday is celebrated every year on the day after Thanksgiving Day in the United States.
- Historical Origin of Black Friday 2023
When we look into the history of the Black Friday then we have two theories about its history and origin.
- Theory 1
In 1960s Philadelphian Police officers used to mark the day after the Thanksgiving Day as Black day due to heavy traffic and disruptive pedestrians that use to choke the city. Because on this day thousands of tourists and shoppers will come to the city to see Army-Navy football game occurring annually Philadelphia.
- Theory 2
The Second theory tells that Black Friday term evolved from the practice of retailers who calculated and market the profits in black color on the calculation sheet annually right after the Thanksgiving Day. Later this term evolved as retailers would pay thanks to the customers for the increased sales by announcing discounts as a celebration of black marks (Profits) on Friday as Black Friday.
- Black Friday 2023 Online or Physical?
You can celebrate Black Friday 2023 both physically and remotely by doing shopping on this day. Both physical and online methods have their own advantages and disadvantages.
- Experiencing Black Friday Online
Advantages
- Shopping online on Black Friday is very easy. You don’t have to wait in the rows. And not need to travel.
- You can make advance bookings online.
- You can access variety of products in simple clicks through your mobile screen.
- You can compare the prices of goods at different online stores very easily.
- You don’t have to make physical effort and chances of fatigue and time waste is very low.
- Modern online stores give you an option of Virtual waiting for wait and shop in an organized manner.
Disadvantages
- You have to wait very long for the shipment to reach at your home.
- Most of the items at online stores remain out of the stock.
- You cannot see the product physically for proper examination.
- When overloaded most of the online shopping websites get crashed and out of order.
- Experiencing Black Friday 2023 Physically
Advantages
- You don’t have to wait for the shipment and instantly receive your product.
- You can avail various deals at physical stores.
- Many stores offer In-store promotions that can be availed via physical shopping.
- You can physically inspect the product and check the features thoroughly.
- Physical shopping with family increases the family bonding and social experience.
Disadvantages
- You have to wait in the long rows and long-standing conditions.
- Most of the shopping malls have the parking issues and traffic blockage.
- Runing items get quickly sold out in physical stores.
- You have limited options that are only available in the stores.
- Physical shopping is time consuming and opening hours are also limited.
- Shopping tips for Black Friday 2023
There are certain tips and advices that we can follow before Black Friday to get maximum benefits.
- For Online Shopping
- Start searching before time, Follow the advertisement of sales both online and physical.
- You should subscribe the and follow the online store pages and channels.
- Prioritize the items on the basis of your budget.
- It is better to make a list of your demand items to avoid wastage of time.
- Check multiple online and physical stores before time to be aware of the upcoming offers.
- Install Price comparison tools and extension in your browser for quickly price comparison.
- You can also get the public opinion about the product by reading the comments and reviews.
- Read carefully the shipment procedure and return policies to avoid inconvenience.
- Create an account at online stores on time to save the time.
- Save the transaction details for smooth transactions.
- For Physical Shopping
- Reach on time because you will be able to avail doorbuster deals.
- Follow the opening and closing hours.
- Be ready for the crowded situation and avoid messing with the mob.
- Don’t forget to use coupons and loyalty points to ensure maximum savings.
- Use credit card for transaction as some stores offer discounts for payments via card.
- Do not waste the transaction receipt early as it can be used for returning and fault complain.
- Try to follow your budget by monitoring the spendings.
- If you miss the Black Friday sales then you can avail some offer on the Cyber Monday to compensate.
- Black Friday 2023 Special Offers
It is expected that most of online and physical stores will announce special offers on Black Friday 2023 on following items.
- Electronics
It is expected that people will enjoy special discounts on TVs, Sound systems, and Streaming devices. Laptop, Computer and Smartphones also fall in this category.
- Home Appliances
Home Appliances like kitchen items, food factory, coffee makers, blenders and Vacuum Cleaners are expected to get discounted for people.
- Beauty Items
Fashion makeup items like skincare kits, clothing and shoes are main items expected to become discounted for ladies.
- Games and Toys
PlayStation, XBOX, and Diecast toys are the attention for kids and will be available at special discounted offers for kids.
- Safety Measures for Black Friday 2023
There are certain safety measures that we should follow to make the good for us and others as mentioned below
- For Physical Shopping
- Wear a mask before going to physical shopping to protect you and your family.
- Keep a good quality hand sanitizer with you and sanitize your hands after touching surfaces and shaking hands with others.
- Avoid crowded and rush hours and wait for your turn.
- Be patient and follow the guidelines as set by the shop owners.
- Pay and receive the cash back carefully.
- For Online Shopping
- Always do shopping from a trusted website.
- Do not share your personnel information if you see that website is not protected or does not have SSL certificate.
- Do not respond to the phishing emails and messages.
- Keep your browser updated with lates security features.
- Avoid using public Wi-Fi when making online transactions.
- Follow the tracking number of your order to ensure delivery on time.
- Economical Importance of Black Friday 2023.
- Increase in Retail sales
As most of the retailers offer special discount on this day due to which their customer base becomes stronger. People tend to visit even more frequently as they get good experience about the products at discounted rates.
- More Consumer Spending
Black Friday encourages the consumers to spend more and more which increase the turn over. More consumer spending results in more circulation of money and gives positive boost to the economy.
- Job Opportunity
On the exciting day of Black Friday most of the retailers and online stores tend to hire more staff to complete the work overload. This results in creation of more opportunities for the needy people.
- Supply Chain Improvement
With massive increase in the sales of products demand of the products also becomes more which results in the improvement of supply chain and ultimately leads to improvement in the economy of the country.
- Conclusion
To conclude Black Friday 2023 is a popular shopping day which is celebrated day after the Thanksgiving Day before the Christmas arrival. Initially this day was celebrated in the United States but later become popular in different parts of the World. On this day most of the retailers and online shopping stores offer special discounts on all kind of products. You have to follow SOPs to protect yourself and other from the fraudsters and scammers on Black Friday 2023.
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